MEMPHIS (AP) — FedEx on Friday pledged $25 million over the next five years to be used in sponsorship deals with University of Memphis athletes, a huge boost for the school’s name, image and likeness compensation efforts.
The Memphis-based shipping giant said the program will initially focus on football, men’s and women’s basketball and other women’s sports. The deal was facilitated by Altius Sports Partners, a company that works with dozens of schools on NIL activities.
The deal is for $5 million per year, an especially significant sum for a school that does not play in a wealthy power conference. The Tigers compete in the American Athletic Conference.
“This gives us an opportunity to invest in bright, young athletes in our great hometown of Memphis, strengthening our connection to the next generation of leaders,” FedEx executive vice president and chief marketing officer Brian Phillips said in a statement.
Taylor Swift RELEASES The Tortured Poets Department! Grammy
Weather: Heavy rain warnings for Westland, Fiordland, Otago headwaters from Tuesday
Meghan Markle continues to wear neutral clothing four years on from the Sussex's 'freedom flight'
Let's hear it for Princess Anne, the brave, plain
US military ship heading to Gaza to build port
Former footballer Joe Thompson, 35, is diagnosed with cancer for the third time
Here's one we faked earlier! Portrait of late Queen Elizabeth II with her grandchildren and great
Would you like a cicada salad? The monstrous little noisemakers descend on a New Orleans menu
From deep sadness to dazzling pomp, 15 key revelations from the must
Standing in the shadows of giants: 1,475 statues fill the landscape beside D
How Katharine, Duchess of Kent bagged a royal prince