MEMPHIS (AP) — FedEx on Friday pledged $25 million over the next five years to be used in sponsorship deals with University of Memphis athletes, a huge boost for the school’s name, image and likeness compensation efforts.
The Memphis-based shipping giant said the program will initially focus on football, men’s and women’s basketball and other women’s sports. The deal was facilitated by Altius Sports Partners, a company that works with dozens of schools on NIL activities.
The deal is for $5 million per year, an especially significant sum for a school that does not play in a wealthy power conference. The Tigers compete in the American Athletic Conference.
“This gives us an opportunity to invest in bright, young athletes in our great hometown of Memphis, strengthening our connection to the next generation of leaders,” FedEx executive vice president and chief marketing officer Brian Phillips said in a statement.
Amanda Holden reveals a huge secret about THAT nude appearance on her Heart FM breakfast show
Joe Biden Inauguration: World hopes for renewed cooperation with US under Biden
Pukaki crash: Malaysian authorities involved after two foreign students die
Couple swapped the U.S for Germany 'to be near the most beautiful mountains in the world'
US sanctions fundraisers for extremist West Bank settlers who commit violence against Palestinians
Stunning hotel room that boasts the 'best view in the world' has TWO
How hard is it to land an airliner in a crosswind
How to get around the great Easter flight rip
Farmers selling stock, land as 'extreme' drought dries up streams
The Walking Dead star Tom Payne 'unexpectedly' welcomes TWINS with model wife Jennifer Akerman
Cruise expert gives his verdict on Icon of the Seas' most expensive restaurant