JoJo Siwa has let the internet horrified over discovering that the bright blonde star is actually a brunette and has been bleaching her hair since she was just two years old.
A fan, known only as Willow, took to X - formerly known as Twitter - to share her newfound knowledge about the now 20-year-old celeb.
She wrote: 'I found out today that JoJo Siwa isn't a natural blonde, and her mother has been bleaching her hair since she was two years old.'
The tweet, which featured an emoji that shifted from looking enthusiastic to appalled, quickly went viral and was flooded with comments from stunned users who branded it as 'damaging.'
JoJo Siwa has let the internet horrified over discovering that the bright blonde star is actually a brunette and has been bleaching her hair since she was just two years old
The tweet, which featured an emoji that shifted from looking enthusiastic to appalled, quickly went viral and was flooded with comments from stunned users who branded it as 'damaging'
A fan, known only as Willow, took to X - formerly known as Twitter - to share her newfound knowledge about the now 20-year-old celeb
The post was met with widespread furor as dozens of fans feared for the young star's hair health.
One person wrote: 'No f**king way. Holy s**t. That hair must be dry as hell.'
A second person commented: 'Two?! So that means she got really bad hair damage then.'
Another added: 'Since she was two is crazy. I thought she was blonde and maybe her hair got darker over time, so she started bleaching. I did not know she was never blonde, period. That's crazy.'
Someone else wrote: 'Hair dyed since two and tied in that tight high ponytail - how is she not balding?!'
A fifth person commented: 'No wonder her hairline is so bad. On top of having to wear that high ponytail, she's had her hair bleached for years LMFAO.'
One person added: 'Her poor scalp omg. I feel so bad for her.'
But others were seemingly unsurprised by the revelation as one person wrote: 'Yeah... could be exaggerated for TV, but she's deff a natural brunette, and has been dyeing her hair since she was really little.'
The post was met with widespread furor as dozens of fans feared for the young star's hair health
A second person commented: 'Unfortunately it's true [and] added with the years and years of ponytails, it's honestly a miracle she has hair atp.'
Another added: 'Watched Dance Moms when I was younger, so I've actually known this for literally like half my life.'
Someone else shared: 'Not surprised - you can always tell by the roots.'
Others branded it as 'old news' as another dished: 'Yeah, I thought a ton of people knew.'
It comes after pictures of JoJo getting her hair dyed blonde by mom Jessalynn Siwa, 49, during her time on the TV show Abby's Ultimate Dance Competition resurfaced online.
It comes after pictures of JoJo getting her hair dyed blonde by mom Jessalynn Siwa, 49, during her time on the TV show Abby's Ultimate Dance Competition resurfaced online
While Jessalynn combed JoJo's hair, she told her: 'You know, your hair's getting really dark. We're gonna need to lighten this up.'
Jojo then admitted to viewers: 'I have been dying my hair since I was like two, maybe one and a half. I'm not a natural blonde. I'm actually a natural brown'
In the Lifetime clip, from season two, episode seven, her mother is heard saying: 'Nothing's off limits when it comes to doing what I think will benefit JoJo. She's the Rapunzel of 2013.'
While Jessalynn combed JoJo's hair, she told her: 'You know, your hair's getting really dark. We're gonna need to lighten this up.'
Jojo then admitted to viewers: 'I have been dying my hair since I was like two, maybe one and a half. I'm not a natural blonde. I'm actually a natural brown.
'I get brown roots, so I have to dye it so that it looks like I'm a natural blonde.'
The mother then commented: 'Abby can't say "we didn't go all out." We went all out.'
It comes after JoJo doubled down on her plan to invent 'gay pop' as an 'official genre' of music as well as igniting a fierce clash with controversial pop star Lil Tay.
Columbia University: Police arrest protesters who had set up pro
Best credit cards rated: Top for cashback, rewards and clearing debt
Humiliation for Saudi Arabia as it's 'forced to scale back $1.5trillion plans for 106
As Ben Affleck's daughter comes out as 'Fin', why are so many A
With table service and spacious seats, why going by train with LNER is the ultimate way to travel
Best stocks & shares Isas: Pick the right investment account
Was the Budget too little, too late
Judge in Trump case orders media not to report where potential jurors work
New wonders of the world! The crowd
Channel 4 axe raunchy panel show as they make way for wild boundary
'Sorry, you can't board, off you pop': Traveller reveals how he was caught out by a post